This pen is in most of our programs for a reason- it is great quality, a good price point, and available in 24 different colors. The gel ink writes smooth and lasts a long time. If you're selecting a colored pen, you can choose matching ink or stick with a classic black. Clients can highlight the fun secondary colors in their brand guidelines with 3-pack and 6-pack kits, which allows create freedom for imprints, taglines, messaging, and a call to action on the pens or custom backer card.